Exciting updates!

I’m feeling reinvigorated today after talking with several of my old co-workers yesterday who are out there making their dreams happen, too. It’s inspiring to see people who aren’t letting “the economy” put the kibosh on their plans and are, instead, going for it, full steam ahead. I’m very excited for Em’s new fitness company and think both Colin and Noelle’s new projects could be great opportunities for partnerships. All three of them are doers–people who get out there and make things happen instead of sitting back and waiting for an opportunity to come to them. I’m definitely feeling revved up after talking with all of them yesterday and I’m ready to start turning my imaginings for this company into something that’s tangible and real.

First, I really need to come up with a finalized name. I’m really liking GutsyGirl because I think it has a little more pop than GUTS and I’m afraid that the acronym (Girls Unwilling to Settle) will make the organization come off as a super feminist outfit–which is definitely not my intention for it. I want the name to be at least a little bit feminine, since I’m celebrating women and girls, but nothing too cutesy that will be misconstrued as just another way for the pretty and popular girls to be championed. If anyone has any insight into this whole naming thing, please feel free to make suggestions–up til this point, I’ve had very little collaboration/brainstorming with external sources, so I’d love to hear some constructive feedback.

Next on the docket is a logo. Luckily for me, I work for an interactive agency as their Client Services Manager, so hopefully I can get some logo comps on the cheap. I want to save up my money (what little I have) for a really great website that my company can design and build for me in the future–a killer website will be worth every dime I spend on it because it really is the best form of marketing. I’m pretty undecided about a logo at this point, but think I might want to do a non-girly color scheme–maybe the colors of this blog (lime green, blue, brown or maybe orange, green brown..not sure.) Pink is very easily associated with breast cancer and purple is my least favorite color on earth, so I’m looking to go in a different direction. Plus, I don’t want this organization to be geared towards only younger girls–I want it to also be appealing for an older, more sophisticated subset of girls and young women. Either way, I have no idea at this point about colors/logo designs, so feel free to send some suggestions my way for those as well!

That’s all for the time being

Advertisement